Life beyond urban India, is quite collective life in nature. The community of common trust and interest is important to create any new product/service launch.
With telecom penetration, the community building through digital intervention or clustering.
Organizations/ Corporate today are looking to fulfill projects in rural India in support of the communities, people working in difficult and trying conditions.
The projects could be for upliftment of society, livelihood, CSR mandates or building networks. We have been implementing and supporting projects across domains and organizations, Key aspects of the activities are:
It is important to have information of the local interests, market opportunity, demography & consumer segment. There are multiple methods and approaches to collect data and share information with relevant organizations.
There is pre built information repository through continuous interactions with the user group(s) across geographies (85,000 villages through villagewiKY for instance)
Planned activities are conducted with corporates/ organization that require ground level intelligence.